Summer might be over but Omah Lay & Justin Bieber are bringing the HEAT with their hella smooth, new rhythmic banger Attention.
With his darkly sparkling vocals, evocative storytelling, and contagious rhythms, Afro-fusion star Omah Lay is one of Nigeria’s most talked about innovators. Now with a J.Biebs collab under his belt, and an uncompromising musical vision, Omah's primed to take on the world stage.
Teased out on socials, Attention has already got fans going. It's a sexy and intimate tune that captures the energy of a sweltering club night—bodies in motion, lust saturating the air. Omah and Justin’s voices barely rise above a whisper, but there’s no mistaking the longing in their voices as they sing over purring synths, gentle drums, and moody chords.
Get ready to feel some things.
Directed by Colin Tilley (Kendrick Lamar, J. Balvin, Cardi B), the sensual video leans into that heady atmosphere as Lay and Bieber get into a carefree groove while they’re being seduced by the glowing flames at a bonfire party.
The 24-year-old singer and producer’s brand of Afro-fusion effortlessly pulls from his deep personal history with West Africa’s percussion-heavy highlife genre, as well as his enthusiasm for the popular sounds of his generation—from classic rap to the Afro-beats empire flourishing in his home base of Lagos.
With a steady stream of releases and a sold-out US tour, Omah's come up has been imminent. In November, he shared the buttery Free My Mind. His smash hit Understand from July was a contemplative, yet danceable record powered by his signature vocal warmth. In June 2021, he was featured on Masterkraft’s remix of Bieber’s chart-topping Peaches.
Attention is the 24-year-old singer’s first release of 2022. Dive in.