Roddy Rich's eagerly-awaited sophomore album Life Life Fast has finally arrived.
Packed with brilliant one liners, contagious melodies, and big features from the likes of Ty Dolla $ign, Kodak Black, 21 Savage , this project is set to pump the gas on the 9x Grammy nominated rapper already stratospheric career.
The musicality on the album is diverse and adventurous, with unexpected twists an turns at every corner. While the 808 continues to reign supreme, Roddy spices things up with breakbeat drums, sour jazz chords, mixing soulful jams and drill bangers together seamlessly.
25 million is a highlight tune, a fast-paced firestarter of a tune that acts as the finale of the Live Life Fast experience. The album dropped with the official video directed by Roddy himself and child. Imagine white-collar success meets a twerk off.
Roddy prefaced the album with the slow heater late at night. This track showcased a softer side to Roddy, and proved exactly why he's viewed as one of modern hip-hop's most melodic story tellers.
The official visual was co-directed by Roddy Ricch and Julien Christian Lutz (pka Director X) and features Karrueche.
Roddy's 2019 debut album Please Excuse Me For Being Antisocial was a truly explosive phenomenon, sitting comfortably at #1 for four consecutive weeks on the Billboard 200.
Roddy is a genuine hitmaker in every sense of the word, dial up the volume and strap in for the LIVE LIFE FAST experience now.