With wide-ranging tastes and talent to match, $NOT occupies a sonic universe that is entirely his own.
Sharing a cohesive collection of immersive and otherworldly rap songs, the 24-year-old artist shares Ethereal, his most accomplished full-length to date. An expansive effort that alternates soul-searching ballads with amped, pugilistic anthems like the recent single Doja ft. A$AP Rocky (the video for which reached YouTube's trending chart after the audio generated over 10 million combined streams in less than 1 week), Ethereal finds the West Palm Beach, FL-based artist reconciling his life as a rising rap star with the inner demons he battles every day.
Aided by creative direction from AWGE, $NOT indulges in his most adventurous artistic ideas on this album, trying his hand at every style under the sun. He recruits Joey Bada$$ for How U Feel, a traditionalist boom-bap workout, just minutes after teaming with Trippie Redd for the synth-heavy rager ALONE and trading verses with Juicy J in the lounge-accented Tennessee trap of Halle Berry.
The follow-up to 2020's Beautiful Havoc, Ethereal marks a new era for the young artist–he sheds some (though not too much) of the misanthropy that animated his early hits like GOSHA, and embraces an open and experimental attitude that's reflected by his awestruck expression on the album's cover. Featuring additional guest appearances from Kevin Abstract and Teddi Jones, Ethereal is streaming everywhere now.
“It’s called Ethereal because each song seems to belong to another world,” says $NOT.
Ethereal capitalizes on the momentum generated by $NOT's successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify.
Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.